![]() You know, he had a lot of products that didn’t work and he made sure everyone forgot about those to be able to sell you the ones that did. ![]() He was a great storyteller, a great mythologizer. We’re responsible for it as well, but he was responsible for it. ![]() Universal Pictures Related: Interview | Seth Rogen on ‘Steve Jobs’ and ‘Preacher’ Crave: What is, in your eyes, the cultural obsession we have with Steve Jobs as an individual? As opposed to simply his products?ĭanny Boyle: I think it’s partly, of course, he was a great mythologist.
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